Wallace Campbell

+ Directed industrial design + UI/UX (device local & cloud) for the KARNO 200kW generator enclosure, aligning thermal/environmental requirements with brand DNA in a demanding new market segment

+ Led design for a custom aerodynamic front end on the Hypertruck KARNO-powered Class 8 Peterbilt semi-truck, enhancing fuel efficiency and thermal dynamics through user-centered design

+ Sole author of the UI design system and standards, collaborating with engineering and leadership to ensure brand excellence through scalable, accessible, and user-focused implementation

+ Architected and unified the Hyliion brand from inception through IPO, developing standards across digital presence, product design, and facilities - driving a significant increase in brand recognition

+ Taught coursework in product, transportation, exhibit design, and industrial rendering (2 & 4-hour sessions)

+ Mentored students through portfolio development, graduation, and early career placement

+ Delivered brand-driven experience design for clients including Hasbro, New Balance, Oakley, and GNC, blending industrial design with branding

+ Led concepting, 3D modeling, presentations, and DFM while adapting to evolving brand, timeline, and cost constraints

+ Traveled to Shanghai to oversee production of BP injection molding and marketing components, securing a $1M contract for SGK

+ Contributed to product recognized as ISPO 2014/2015 Product of the Year (Action segment)

+ Completed an industrial design apprenticeship with Lamborghini at the Advanced Composite Structures Lab (University of Washington), collaborating with Union Binding Company on a forged carbon snowboard binding

+ Applied sketching, 3D modeling, 3D printing, and autoclave prototyping; drove design decisions based on DFM for forged carbon manufacturing while merging Lamborghini brand DNA with Union’s performance designs