Amanda Lawrence

I am a hands-on, curious and creative-driven packaging and branding designer based in New York and Connecticut and I’ve been really lucky to work with some of the greatest companies and creatives in the industry. I collaborate and art direct across all disciplines with creative, marketing, production and developing teams to take a project from initial fruition to end product. I love to mentor, inspire and share and I love to continually learn and be inspired. I strive to create the unexpected with a solution that tells a story - that makes you smile. I’m passionate about design and the process that goes into creating it.

I work with clients and agencies that include Landor and Fitch, Bath & Body Works, Victoria’s Secret and C.O. Bigelow Apothecaries. When C.O. Bigelow’s apothecary line became a part of Bath & Body Works, I worked with their internal creative and marketing team to create the identity and branding for the expanded line, bringing Bigelow’s heritage forward and merging it with a contemporary edge. I have continued to serve as caretaker for the brand, overseeing the launch of dozens of products and winning numerous awards along the way.

My approach to all projects is simple: listening to the client, understanding the brief, researching the brand and it’s competitors contemporarily, historically, visually and finally creating concepts and ideas based on a solid understanding of the project using craft based and hands on attention to detail.