Yu-Cheng Yang

I am a product designer with over a decade of experience in industrial design, currently expanding into digital product design through the Master of Human-Computer Interaction and Design program at the University of Washington. My background includes leading physical product development from concept to production across both startups and corporate environments, giving me strong design intuition and a clear understanding of how it contributes to business success.

My work is grounded in human-centered design, with expertise in design thinking, product strategy, user research, and rapid prototyping. Years of designing for physical interaction have shaped how I approach digital experiences, with a focus on reducing cognitive load, removing friction, and creating purposeful and intuitive interactions that feel just as natural as physical products.

As I grow in digital product design, I am developing a systems perspective and apply that mindset by ensuring every detail supports a cohesive and meaningful experience. I am especially interested in how AI is reshaping the digital landscape and how to integrate it thoughtfully to improve usability, personalization, and real-world outcomes. My goal is to bring physical and digital design together fluently and create connected systems that help people live and perform better.