Zachary Kaitz

Working with clients, I craft brand identities and consult for product,
packaging, event, and display design needs. Utilizing my experience in
print production, I create style guides and brand assets that align with
my clients’ industry, identity and intended audiences.

BRANDING IDENTITY CREATION: Builds new brands that align
with the values of the company and the desires of their target audience

ASSET CREATION: Designs renderings, logos, iconography, social
media, retail packaging, displays, and promotional content

ORGANIZED PRODUCTION: Manage and build mechanicals for
complex store programs, such as Makeup Revolution @ Ulta

At GVG, I lead print production projects for L’Oréal’s hair care, hair
color, skin care, and Maybelline cosmetics. I’ve implemented new
branding and packaging for lines such as Pure Sugar Scrub, Elvive,
and Colorista. Additionally, I ensure all art is on brand, adheres to legal
packaging guidelines, and is built to specifications for all L‘Oréal and
Maybelline packaging requirements.

PRODUCTION MANAGEMENT: Produce print mechanicals for new
and existing brands while creating lineups and layouts for retail
packaging and displays

CLIENT + VENDOR MANAGEMENT: Collaborate with art directors,
print vendors, project managers, and marketing to guarantee the
quality of final mechanicals

PROJECT MANAGEMENT: Orchestrate print production projects
from layout through development ensuring all codes, legal standards,
drug fact boxes, and ingredients are up-to-date and correct

Working directly with Fortune 500 clients (Kids Footlocker, Footaction,
Adidas, etc.) I delivered and presented solutions for existing and new
design challenges. I worked on retail displays, window displays,
in-store fixtures, instruction sheets, event collateral and more.

DESIGN LEADERSHIP: Created, designed, managed and
produced 3-D displays for production, prototypes, and one-offs
adhering to each clients brand and requirements

QUALITY ASSURANCE: Responsible for approving final proofs,
prototypes, packouts, and quality of installs

TEAM MANAGEMENT: Managed, trained and hired new designers
and an installation crew

While at IDC, I designed retail and in-store displays while working with a
team of designers, producers, and installers to bring the designs to life.

LED DESIGN: Designed retail and in-store displays as well as crafted,
prepared and printed graphics, sales pages, and instruction sheets
for client displays while aligning with their brand

PRE-PRODUCTION MANAGEMENT: Assisted in the production
processes by building die-lines and producing samples and
prototypes for client