Amanda Kence

• Manage queues of images needing to be generated to defined specifications
• Manage timing expectation on completing images based on internal/external requests
• Using appropriate software applications (i.e. Adobe Illustrator, Adobe Photoshop, FLEX) to ensure data quality is maintained and controlled
• Assist in organizing digital content with ingestion into internal asset management systems
• Design graphics for GE Lighting Store internal email campaign

• Worked directly under Marketing Director and assisted in design of new corporate website and image content
• Redesigned print collateral for software products
• Updated all graphics for the company website, including carousel banner headers and their links
• Creates HTML email templates for use of email blasts
• Designed the annual corporate PowerPoint template for the company and sees to the distribution and use of the template
• Redesigned the corporate letterhead and business cards for the company
• Designed trade show banners for different lines of business
• Managed all company social media presence and designs graphics for posts
• Created new product catalog for TMW’s largest, most complex software product
• Designed corporate animated holiday card as well as printed holiday cards
• Created engaging videos for use in recruiting and to attract customers to company user conference
• Designed all annual user conference signage and program guides
• Created mockups for future software ideas for use in presentations
• Directed creative in photoshoots for print ads, candid employee shots and user conference photos
• Created the first corporate brand guide
• Maintained brand standards throughout the company by updating the corporate email signature, letterhead, outdoor signage and beyond

• Designed the corporate identity for the company and taught owners how to apply the logo to their camera images for copyright protection
• Worked on photo re-touching and overall artistic look and feel of photographs giving them a high-end fashion look

• Worked independently as sole Graphic Designer in charge of all print media
• Responsible for creating projects and documents in a fast-paced environment
• Designed all tradeshow collateral, including 8’ banner displays, brochures and PowerPoint presentations
• Shot and retouched all executive photos for the company website and also passport photos
• Developed logos, and posters for new brand campaigns
• Published the Corporate Identity Guide to ensure proper usage of the Middough brand
• Responsible for graphics, edits and content for the company website, and managing the CMS
• Created all advertisements for magazines and newspapers
• Responsible for all social media content posts for Middough, covering all 11 locations

• Responsible for all print media distributed by the company
• Worked independently on all projects with sole responsibility
• Designed brochures, business cards and training tools used by company
• Created conference and incentive themes, including the design of materials such as pins, nametags and banners
• Worked closely and on a regular basis with printers to achieve desired products

• Worked with owners to design both ads, scratch-off postcards and tradeshow display banners in order to help promote the business
• Followed the company’s brand guidelines closely when creating the aforementioned projects

• In coordination with the American Cancer Society, designed the event program for the Lakewood Relay for Life
• Fulfilled project goal to create an appealing, as well as informational, program guide for the event
• Coordinated the donation of free printing of the booklet by a Cleveland print company