Blair Hasty
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About
Curious, passionate, and collaborative Industrial Designer with a demonstrated history of working in the design industry. Highly motivated, determined problem-solver with a rigorous attention to detail looking to define and drive the future. Experience within both corporate and agency environments at every scale. A portfolio of products across multiple industries such as consumer electronics, accessory products, packaging, major retail suppliers and stores, with national and global brands, including Verizon, Griffin Technology, Makita Tools, Clif Bar, Yakima, Black Diamond, Coca-Cola, Home Depot, Lowes, Graco, Calphalon, Papermate, Mohawk, Shaw, Walmart and more.
Strengths
◦ Creativity - Strong analytical thinking that leads to creative solutions and innovative ideas.
◦ Leadership - Experience managing and mentoring design and engineering resources. Supervised daily
operations of a small internal design/engineering team at Crux Retail as well as lead external resources
toward achieving success on multiple projects while at Verizon.
◦ Go to Market - Proven track record for delivering products through production having launched
dozens of products and experiences for many companies from small to large.
◦ Self-Motivated Achiever - Ability to work independently, own the entire development process with
minimal supervision or guidance. Set goals and deadlines which align with broader company strategy
in order to achieve maximum impact for customers.
◦ Project Diversity Management - Ability to drive several projects simultaneously while in various
phases.
Technical Expertise
◦ Strong understanding of mechanical engineering and part design
◦ Experience working with user researchers to amplify design impact
◦ Proficiency with CAD - Solidworks modeling and Rendering
◦ Adobe Creative Suite
◦ Quick Sketch Ideation
◦ Thorough knowledge base of current manufacturing and rapid prototyping technologies -
Education
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Master's Industrial DesignAuburn University2002 - 2004
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Bachelor's Environmental DesignAuburn University1998 - 2002
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Experience
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Principal Industrial DesignerAtlanta, GAJul 2019 - Present (5 years 11 months)Design and implementation on a portfolio of products spanning both consumer and commercial markets. As Industrial Designer for the company my responsibility is to manage the process and resources from concept through manufacturing and work with project managers, UX designers, researchers, and engineers to oversee product development with contract manufacturers.
◦ Established entirely new product design language
◦ Identified key stakeholders within the company to drive projects forward to success
◦ Launched two asset trackers into market in 2021
◦ Redesigned commercial cable strategy -
Design ManagerKennesaw, GAFeb 2018 - Jan 2019 (11 months)Led a team of designers and engineers in developing a variety of retail fixtures for companies including Makita Tools, Clif Bar, Yakima, Black Diamond, and more. Responsibilities included design direction, team organization, setting project goals and timelines, client communication and presentation.
◦ Mentored junior designers and engineers to oversee turnkey retail fixture design operations
◦ Produced client pitch decks and led presentations
◦ Oversaw communications with manufacturers to ensure product production quality -
Contract Industrial DesignerBlair Hasty LLCAtlanta, GAMar 2011 - Feb 2018 (6 years 11 months)Owned and operated contract design business producing work for larger corporations and design agencies. Design work completed on projects ranging from consumer products to packaging, corporate identity, retail environments and fixtures for brands including Coca-Cola, Home Depot, Lowes, Graco, Chick-fil-A, Brookstone, Sealy, Delta Faucets, Goody, Papermate, Sharpie, Calphalon and more.
◦ Worked with clients to realize new projects both large and small
◦ Generated enough income to support business needs
◦ Managed external resources when needed to meet project goals
◦ Took several start up level companies from ground zero up to production readiness -
Senior Industrial DesignerFeb 2006 - Mar 2011 (5 years 1 month)Key member in what was at the time one of the largest Industrial Design groups in the region. Responsible for product design from concept development through manufacturing. Worked closely with project managers, mechanical and electrical engineers as well as contract manufacturers to develop products for major retail outlets across the globe such as Apple Store, Best Buy and Walmart.
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Industrial DesignerDisplaycraft, IncDalton, GAJul 2004 - Feb 2006 (1 year 7 months)Responsible for design of retail displays and store fixtures
for such clients as Mohawk, Shaw and Walmart. Project experience includes
producing design ideation through overseeing prototyping and final construction.
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Affiliations
◦ IDSA (Industrial Designers Society of America) since 2019
◦ Mentored ID and ME students at Georgia Institute of Technology through collaborative sponsored studio (3 semesters) -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Blair_Hasty, member since 2003
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Following 15
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Followers 33
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