Debbie Marx

My primary function as a Creative Editor is the linking of the creative product with the production output to ensure all advertising templates are optimized, accurate, correct for whichever media requirement is stipulated, and in line with the brand and campaign identities of the client.

I was the sole creative custodian of the Eskom account - executed creative, concepts etc.

My design skills

• Versatility and range of styles in application
and execution
• Creative flair, originality and a strong visual sense

My creativity

• Conceptualise and design communication for a range of platforms, according to brief and/or strategy
• Provide new and innovative ideas, that will create engagement/impact and build the awareness of a brand in a positive a sustainable manner
• Tailor ideas to be relevant, impactful and results-driven within each of the platforms
• Develop proactive ideas to enhance the business and grow the brand
• Interact, communicate and present ideas with passion
and persuasion
• Liaise with and assist other members of the creative team to maximise creativity and excellence in performance
• Contribute to the team effort to accomplish required results
• Learn new skills
• Work within the restraints of CI guidelines while maintain fresh and relevant approach to each execution/project