Irene Woticky

Clients: Nike, Microsoft, In’N Out, Mosaic XD, GeneSight, Chateau Velas, David Harrington e-commerce, Enmotive, SyncroNet, Social Academy, Chapman College, Experientalism Agency (Presentations), Shangri-LA Construction (Brand Identity), NUTRA-L Dietary Supplements (Brand Identity), NALIP Media Summit Team - National Association of Latino Independent Producers - NALIP

• Led UX/UI Design for responsive web and mobile apps
• Creative Direction for campaign concepts, design user flows, wireframes, rapid prototypes, journey mapping, style guides for websites and mobile applications
• Directed catalog and packaging design/production, photo and video shoots, and storyboards

• Led user experience, managed multiple projects for the Personalization, International, and Consumer App teams, desktop, web, mobile, and iOS.
• Increased customer engagement by 7%
• Collaborated with cross-functional teams on user-centered solutions, design reviews, and contributed to the visual language, system design, and design patterns.

• Led design for the new Easy Rewards Center program of Staples’ native app & web
• Redesigned user dashboard with personalized financial services for each user
• Collaborated with cross-functional teams of designers, marketing, branding, and content writers, stakeholders, and developers to achieve consistency across all insertion points

Led user experience design across native iOS & Android apps and responsive web for the new Education Center initiatives by creating a state-of-art learning experience across Charles Schwab platforms. Collaborated with cross-functional teams to create data-driven solutions in designing industry-leading investment education. Project deliverables included product design, conducting research workshops, user flows, prototypes, wireframes, UI, redlines, and Dev hand-offs.

Enterprise Software Design - Product Design in a customer-facing agile environment internal financial service management systems application. Interpret data and business specification to a usable product roadmap to include user testing and user stories research, industry trends, execution of schematic while proactively applying visual design. Identified potential UX problems to the team, provided consistent system workflows solutions, participating in user feedback, discovery sessions. Worked in collaboration with business analysts, engineering, dev, UX team members to design and develop prototypes of use cases interactions as proof of concepts.

Creative leadership and Strategic Direction for Consumer Goods Products - Brand development, Packaging, Advertising, Trade Shows, Photography and Video technology trends.

Business pitch for product development of a scientific research documentary for NATGEO.
* Developed marketing communications strategy through creative asset design, UX design, project management and engagement process, MVP Features, synthesize data and development for application and web.
• Front-end digital media development and design for digital presence of web sites information architecture wireframes lo-fi mockups final hi-fi layouts for back-end development.

Front-end digital media development and design for digital presence of web sites, information architecture, wireframes, lo-fi mockups, final hi-fi layouts for back-end development.

New entertainment property, generate creative design and strategic business and marketing pitch, branding, audio and web/app product (development, by applying UX/ User Experience principles.
• Marketing communications strategy and design, project management and engagement process, contextual qualitative and quantitative market research, heuristics, comparative analysis, MVP Features.
• Wireframe, synthesize research data into user-flows and scenarios, wireframes, high fidelity mockups and presentation  design, conduct user testing.
• Account management, marketing concept and creative asset design development for application and web.

Collaborated with team generated innovation agile user-research plan to increase sales and attendance for Santa Monica Farmers Market. Collaborated with team to generate a plan to increase sales and attendance for Santa Monica Farmers Market - Sunday. Developed iWatch app, and website.
• End-to-end user qualitative and quantitative research, design and analytical validation for adding proximity share  functionality on a location-based business and social connection app. Enhanced and modernized interaction design to improve flow and navigation of market to drive attendance engagement, sharing and conversion rate.
• Maintain target audience informed of content through a well thought through visual campaign.

Led creative design for brand identity and strategic direction for re-brand, and digital brand marketing through concept development. Implemented lean workflows standards and current industry trends for Android, iOS mobile platforms for app and web digital products, eCommerce. Brand expansion to advertising, direct mail, sales, and marketing initiatives, landing pages, portals, dashboards for fin/tech company and affiliate Anthem/Blue Cross California Health care new partnership onboarding activation microsite, social media. Meeting competing deadlines and budgetary restrictions to influence approvals from internal stakeholders.
• Developed, conceptualized and structured cohesive content creation and implementation for interactive/web, email campaigns, print ads, brochures, booklets, flyers, TV commercials, billboards.
• Coaching a junior designer and collaborative with Agile multi-disciplinary developer teams, managing external agencies.
• Conducted interviews with stakeholders, devised a plan to sort through the app (desktop, Android and IOS), implemented a cohesive style guide.

Led creative brand strategy, business strategic development, client contact, social media, managed multiple projects.
• Led a team of 3 designers, photographer, and outside vendors.
• Visual direction of creative development. Coordinate and direct marketing programs including identity, web, seasonal  catalogs, trade show and environmental design.

sions brands: eCommerce, web, print, PR, education, digital advertising, digital marketing strategy for celebrity-driven brands, product launch, that targeted 3 different consumers (Retail for Hispanic, African American and B2B Salon owners). Collaborated, presented and achieved approvals from executive stakeholders for KPIs. Event Photography and Video direction and production set design.