Marta Szpilewska

As a passionate and results-driven Design Strategist and User Experience Designer with over 10 years of experience, I possess a deep understanding of user behavior and a creative approach to crafting intuitive, impactful product experiences. With a background in Industrial Design and a solid foundation in research, I excel at bridging the gap between user needs and business objectives, delivering solutions that are both innovative and user-centered.

My expertise spans trend research, technology, and consumer behavior, which enables me to stay ahead of market shifts and understand the evolving dynamics of user preferences. I have had the privilege of working across diverse product categories, collaborating closely with cross-functional teams to translate emerging trends and user insights into engaging, functional product experiences.

A significant part of my role has involved creating a wide range of compelling and insight-driven presentations, including deep research analyses, competitive landscape overviews, design and CMF (Color, Material, Finish) inspiration boards, and original content creation. I regularly synthesize complex findings into clear visual narratives and present them to in an engaging and impactful way. This includes reporting from global trade shows, sharing key takeaways, and translating those insights into actionable strategies for innovation and design development.

With a comprehensive understanding of CMF trends, I adopt a holistic approach to design, ensuring every visual and tactile element enhances the overall experience. I also specialize in UI flow design, meticulously considering each touchpoint in the user journey to create seamless, enjoyable, and efficient interactions.