Mike Brown

Principal, Lot71. Creative Director, Brand Consultant. I work for award-winning brands, design agencies and architectural firms to develop best-in-class strategies and solutions for brand communication and architectural design challenges. I create experiential programs by auditing the Strategic (Positioning, Challenge, Goals) alongside the Creative (Language, Imagery, Allegory, Space) and the Functional (Engagement, Interaction, Discovery). I design environments informed by stories that manifest transformational, live experiences. I am inspired by outliers, visionaries and misfits across architecture, design, technology, lifestyle and culture. Designing professionally for over 17 years, I have worked with clients in Sports, Entertainment, Retail, Fashion, Lifestyle and Hospitality. My professional contributions have been pivotal to winning new business, driving projects forward successfully and amplifying brand positioning.

• Develop best-in-class strategies and solutions to solve architectural design and brand communication challenges • Foster a culture of innovation through passion for architecture, design, technology, lifestyle, culture and travel • Drive the overall creative vision for agency / brand objectives and manage project teams to develop and deliver it • Oversee creative / design offerings to ensure seamless alignment with strategic output and client expectations • Manage client relationships, and lead internal and client-facing presentations of all strategic / creative solutions • Engage in new business development and forward-thinking initiatives with existing and prospective clients.

Rockwell Group • Wasserman Media Group • Collins / Ogilvy • Havas Worldwide • KCD Worldwide • Verizon • Coca-Cola • CNN • Major League Baseball • LVMH • Bulgari • Swarovski • Uniqlo • Target • Adidas Y-3 • Diesel Black Gold • Isaac Mizrahi • Tommy Hilfiger • Hugo Boss.