Adriana Walker

• Freelance designer working on a variety of projects based on clients needs
• Design graphics for both print and digital platforms
• Projects include: flyers, brochures, catalogs, banner ads, e-mail campaigns, product packaging and digital presentations
• Collaborate with clients in establishing a cohesive visual identity for their brand such as color palette, font, logo and photography

• Served as lead art director for Chevrolet and Aldi print and social media campaigns
• Set overall artistic direction and visual identity for Chevrolet digital banner ads and static ads for use in social media platforms
• Collaborated with copywriter on weekly strategic direction for Chevrolet’s social media post content
• Ensured brand standards were consistent on all daily ROP jobs pertaining to the Aldi brand for Hispanic market

• Selected as primary graphic designer for The Tapco Group’s top performing brands
• Led the concept and creative design vision for brochures, direct mail pieces, flyers and trade show exhibit assets
• Developed logos, constructed layouts and delivered innovative concepts for new and existing Tapco brands
• Prepared press ready files and executed photoshoots for brochures and product lines

• Managed daily in house print collateral: flyers, sales sheets, brochures and catalogs
• Produced assets for trade-show exhibits, packaging and presentation materials
• Organized and managed stock image catalog on a daily basis
• Effectively helped increase customer portfolio by 60% through strategic e-mail marketing campaigns