Charles Crawford

* Head of UX and Design managing the Openfit product design team.
* Design team capabilities include user research
* Provide design oversight for both Growth & Commerce and Core Product experiences.
* Support design of user experience across all supported platforms, including: native mobile app, web app, smart TV (OTT) apps, connected bike app, and Apple Watch app.
* Led key design initiatives including: integration of live class experience to our connected bike completely overhauled trainer app experience merged MYXfitness and Openfit commerce sites.
* Improved research and testing cadence to become core to our product development process.
* Led content strategy efforts including the development of the platform's first voice & tone guide.
* Evolved design system to utilize component API based design approach.

* Spearheaded the development and implementation of a new digital learning strategy that resulted in incremental revenue of over $7M in the first quarter of launch.
* Doubled the adoption rate of digital products compared to physical ones, saving the company millions of dollars in overhead and production costs.
* Partnered closely with Product, Engineering, and Marketing counterparts to establish design workflows and KPIs, positively impacting product quality and innovation.
* Worked closely with Product and Engineering leadership peers to define cross-functional workflows ensuring user-centric design principles were embedded into our product development processes.

* Led the design of product experiences for high-profile brands across a range of verticals.
* Redesigned the customer experience of Roku.com to provide better guidance in the purchase experience, optimize their conversion flows, and enhance the support experience.
* Evolved and modernized the UX for online dating platform JDate, allowing the company to deliver digital customer experiences aligned with its revised brand identity.
* Developed a digital content platform for A+E, extending its brand to reach a younger demographic.

* Client-facing UX lead, creating high-impact product experiences for various global brands.
* Expanded Motorola's MotoACTV activity tracker to support wellness & recreational activity tracking.
* Enhanced Adidas' miCoach Elite platform to support performance trends and introduce basketball.

* Guided a team of interaction designers, creative designers, and developers in the design of the Merrill Edge experience, a self-directed investment platform built for an emerging target market.