Kenny Sanders

- Lead and manage Men´s design team.
- Work closely with Creative Director in the creation of seasonal collections with strong stories which support and drive the future vision of the brand.
- Liaise with Color and Materials Research Manager and Creative Director to review Leather and Color directions. Lead and direct designers in allocating and selecting.
- Construct range architecture by integrating the various dimensions of product type, product segment, price point, customer targets, geographic targets and distribution appropriate to the brands objectives..
- Brief and build compelling product in order to achieve growth in the form of unit sales, revenues and profits.
- Manage product development through a process with designers, developers and factories from initial briefing up to delivery of salesman samples.
- Liaise with Head Buyer to present new collections, receive feedback and input and take appropriate course of action.
- Strong analytical skills reviewing sell in, sell through and the vision to know how to react to this information.
- Present final collection at international sales meeting.

- Lead Designer for casual, active men & women ranges for the international market.
- Directed and coordinated work of in-house Before & After design team.
- Setting Leather & Color directions.
- Creating new seasonal last shapes liaising with in-house last-maker.
- Creating technical Drawings for new outsoles and reviewing blueprints.

“Based in Berlin, we serve as your lookout, your eyes and your ears absorbing everything we experience in this crazy town in order to bring you the freshest designs”.

- Clients included: Asics Onitsuka Tiger, Le Coq Sportif, Fila, Camper, MBT, Mammut, Tchibo, Sprandi (emerging market Russia), Irie Daily (Apparel),

- Headed up the Complete Running footwear range. Responsible for driving a new sophisticated aesthetic not yet found in the running market by combining technical know-how with Puma`s reputation as a style leader.
- 2008 Beijing Olympics. Designer of Usain Bolts record breaking, gold medal winning track spike.
- Liaised with Apparel and Lifestyle BUs in order to deliver a cohesive range for the 2008 Beijing Olympics
- Asked to work on Motorsport range to bring a fresh look, ensuring Puma stay market leaders.

- Men´s Evolution. Responsible for many new and innovative products in Adidas´s New Concept Category.
- Cross training. Responsible for numerous 350.000 + pair shoes specifically for the US market. In depth knowledge of that market from many Market Travels including Aerobic classes in New York and weight training in an NFL camp!
- 2004 Athens Olympics. Discus, Shot Put and Javelin Shoes. Successfully aligned with lifestyle and Apparel.
- SMU accounts. Designed and presented exclusive designs directly to clients.