May 2022 - Present (1 year 6 months)
Production Designer for Marketing Team. Design in-store signage. Apply brand and internally created artwork to signage templates. Intake artwork, layout files, proof in Workfront, assign printing codes, prepare for printing, package artwork, upload to server and approve printer's proofs. Utilize Adobe InDesign, Acrobat, Illustrator and Photoshop for daily design needs. Run scripts, manipulate vendor-provided artwork, reformat artwork, design and layout artwork. Manage projects (individually, as part of a team and as team leader), meet tight timelines, interface with immediate team as well as other departments to achieve goals. Use programs including Workfront, Monday, Outlook, Teams, Office, Box, Miro, and Cross Cap. Communicate with brands and printers to complete projects. Creative sleuthing and problem solving implemented regularly.
Freelance Graphic Designer
Jan 2016 - Present (7 years 10 months)
GroTurf (Wheaton, IL) 2018 - present: design digital putting green renderings for leading turf company
Flour & Flowers by MK (Naperville, IL) 2018 - 2023: graphic design, logos and product renderings for event company
Blend Apothecary (Lisle, IL) 2019 - 2022: graphic, branding and package design for beauty and housewares brand
GreenStar Paperie (Downers Grove, IL) 2017 - 2022: illustrative projects for stationery
A Posh Production (Elmhurst, IL) 2019 - 2022: design collateral materials for event company
Avant Gardenia (Wheaton, IL) 2019 - 2022: graphic design and balloon styling for upscale event company
Owner & Lead Designer
May 2004 - Present (19 years 6 months)
Own and manage boutique design firm specializing in graphic design, floral design, and event design and production.
Manage team of 10 freelance staff including hiring, scheduling, training, supervision and payroll.
Design custom illustrations and graphic designs including logos, product layouts, trend presentations and storyboards for both digital and print.
Create content and manage social media channels, blogs, email marketing and websites for 3 brands.
Develop and implement marketing plans to grow business.
Oversee printing projects including marketing collateral, banners, mock-ups, packaging, stationery and signage.
Consult with clients and collaborate with vendors to ensure project success.
Perform accounting and bookkeeping duties including creating quotes and contracts, and filing tax forms.
Work with wholesale and supply companies to source product for designs.
Product and Graphic Designer
Dec 2004 - Nov 2008 (3 years 11 months)
Designed graphics and products for wedding, baby, party, baking, craft, home decor and stationery categories. Products sold in Walmart, Target, Michael’s, JOANN, Party City, and Hobby Lobby.
Create patterns, color palettes, characters, icons, die-lines, packaging, logos, plan-o-grams and full-scale mock-ups.
Research trends, create trend reports and presentations, present to product development team and buyers.
Hire, manage and provide creative direction to freelance artists.
Creative direct product photography shoots for advertising.
Work with licensees to develop co-branded products.