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Creative Director/ Principal Designer
Aurora, IL
May 2004 - Present (22 years 1 month)
Run successful boutique design firm specializing in graphic design, floral design, event design & production. Manage staff including hiring, scheduling, training and payroll. Design graphics including logos, product renderings, wireframes and mockups. Create content and manage social media marketing for multiple brands. Develop and implement marketing plans to grow businesses. Consult & collaborate with clients and vendors to create synergy. Generate quotes and contracts.
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Lead Production Designer
Bolingbrook, IL
May 2022 - Jun 2025 (3 years 1 month)
Collaborated with visual, creative and merchant teams, brands, fixture vendors and printers to ensure project success.
Performed intake of brand & internal artwork. Lead team on large design projects - managed work flow, identified pain
points and successfully met deadlines. Ensured accurate formatting and layout of files in InDesign, proofed, packaged and
uploaded final artwork to server. Created & adjusted dielines and reformatted templates. Created wireframes, renderings, charts, overviews and galleries. Performed daily tasks under firm deadlines and prioritized multiple projects simultaneously. Utilized workflow management platforms Monday.com, Workfront, and Miro. Performed data merges between Excel and
InDesign and used scripts to expedite processes. Showcased excellent time-management and project prioritization skills
daily. Supported management & creative partners. Became integral partner in the expansion of Wellness category;
generating thousands of graphics while managing communication and collaboration between multiple teams and brands throughout several ambitious rollouts.
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Freelance/Contract Graphic Designer
Various Companies
United States
Jan 2016 - May 2022 (6 years 4 months)
CVS | Woonsocket, RI - design digital ads for social media platforms and email marketing, research trends and create inspiration boards for internal creative ideation
Blend Apothecary | Lisle, IL - create graphics, branding and package design
GroTurf | Wheaton, IL - design putting green renderings and marketing materials
GreenStar Paperie | Downers Grove, IL - complete illustrative projects
A Posh Production | Elmhurst, IL - design marketing pieces and signage
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Product and Graphic Designer
Woodridge, IL
Dec 2004 - Nov 2008 (3 years 11 months)
Designed graphics + products for multiple retail channels which were placed and sold at major big box retailers including Walmart & Target and craft & party retailers Joann and Party City. Created patterns, color palettes, characters, icons, die-lines, packaging, logos, wireframes, renderings and full-scale mock-ups. Researched trends, created trend reports and presentations, presented to product development team & brand partners. Hired, managed and provided creative direction to freelance artists. Creative directed product photography shoots for advertising. Worked with licensees to develop co-branded products.