Kris Tsao

Establish the conceptual and stylistic direction for design projects.
Partner with Consultants and Creative Directors to define design strategy and translate strategy to the development of creative concepts.
Develop design solutions, from broad concept development to the creation of preliminary sketches.
Design and develop brand identity system, POSM, brand book, and other marketing application.
Art directing designers, photographers and illustrators.

Develop creative ideas and design solutions for marketing events.
Work with Creative Director and other designers to develop identity systems for brands and corporations.
Design POSM and campaign key visuals for various consumer product brands.
Art directing photographers and illustrators.

Conceptualized and designed brand identity, print/online ads, brochure, direct mail, and website for national / international brands.

Assisted art directors and designed promotional and collateral material for various brands such as Bailly’s, ING, and T.G.I. Friday’s

Worked closely with Creative Director to design identity and interactive website