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Copywriter/Editor

Lore Mauger

Lancaster, PA
Available Now
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  • About
  • About

    Versatile. Disciplined. Savvy. Equipped with the interpersonal skills to quickly attune to your needs. What’s next on your must-have list?

    These skills have been honed over the last 12 years as I moved seamlessly throughout the publishing and marketing fields, beginning with my college training as a journalist, then breaking into SMT publishing as a proofreader and later, a copy editor and account manager. Finally, I moved into direct-mail and online marketing where I’m currently employed as a full-time copywriter. I have a unique skill set to say the least, melding customer service, psychology training and an undying love of the power of language to create a voice that's dynamic and accurate flanked by multitasking skills that would make mama sigh with pride. Staying competitive in every position I’ve held is what's kept me ahead of the game in an era of downsizing and outsourcing, and my unquenchable thirst for learning and improving is what motivates me daily as I sit down to write. Whether it be an editorial on how to best redecorate your home on the skinny dime, a feature interview with a local up-and-comer, an advertorial positioning your business in the forefront of the consumer psyche or a simple yet snappy daily deal to market a local mom-and-pop, I’m more than equipped to meet your needs.

    Pleased to make your acquaintance––now let’s get to work.

  • Education
    • BA English Literature & Print Media Studies (Journalism Concentration)
      Millersville University of Pennsylvania
      1999 - 2004
      GPA: 3.42
  • Experience
    • Production Coordinator
      Clipper Magazine
      Mountville, PA
      Jan 2021 - Present (5 years 5 months)
      Multi-faceted position interfacing between Customer Engagement Associates/Account Services Coordinators and art production staff, including artists, Creative Specialists, team leadership, executive management, sales, marketing and the legal team. I act as Ad Content Approval expert, implementing ever-changing legal guidelines in both live and spec ads, doing one-on-one training with sales, management of legal image stock, communications to the production floor regarding Ad Content issues and much more. Other responsibilities include Image Library duties such as securing model, property and photography releases, corporate pre-approvals, image research, copyright issues, sourcing manufacturer and other images, documentation, internal Sharepoint upkeep, training internal associates, and special projects including beta testing new products and workflows. I also assist in helpdesk tickets for the LocalFlavor.com site and internal/external error research (QIRs).
    • Copywriter
      Clipper Magazine
      Mountville, PA
      Apr 2014 - Jan 2021 (6 years 9 months)
      I craft engaging, creative copy for local and national merchants. It’s a position that requires versatility, considering that I’ll jump from writing two-page spread editorials and advertorials to eye-catching headlines, blurbs, and copy that interweaves both business bios and discount deals. Any given day includes creating copy from scratch, endless editing, problem-solving in complex workflows and constant communication with account services coordinators and graphic artists as well as brainstorming with copywriting team members.
    • Writer/Copy Editor/Proofreader
      The Townie
      Lancaster, PA
      Feb 2017 - Sep 2017 (7 months)
      I assisted in production of content for a local independent arts and community website, copyediting, proofreading and writing feature articles.
    • Account Services Coordinator
      Clipper Magazine
      Mountville, PA
      Dec 2010 - Apr 2014 (3 years 4 months)
      Reporting to a Regional Team Manager, I was responsible for ad trafficking and layouts of assigned books; also accountable for meeting scheduling requirements, client expectations, coordination with sales reps, business analysts, clients, graphic artists, proofreaders, image librarians and art directors throughout the creative process.
    • Writer, Copy Editor & Proofreader
      The Townie
      Lancaster, PA
      May 2013 - Jan 2014 (8 months)
      Assisted in production of content for a local arts and community website, volunteering my services in writing, copyediting and proofreading articles.
    • Account Manager
      Cenveo
      Ephrata, PA
      Jul 2009 - May 2010 (10 months)
      Reported to the Director of Customer Service and managed a total of 44 accounts including full composition and pre-press workflows. Accountable for meeting scheduling requirements, print quality expectations, coordination with Sales Directors and Estimators for quotes, and customer satisfaction for services provided by team members. Worked closely with supervisors and management to ensure company policy was upheld at all times concerning customer service issues. Managed customer accounts from manuscript to print, coordinating with editors, designers, offshore and in-house personnel to ensure a quality print product.

      - Improved profit capturing by careful analysis of billing reports and time applied by associates to each job, correcting any errors found and providing necessary feedback to associates whenever possible.

      - Proactively digitized all forms and billing to cut down on paper usage and improve efficiency of workflow processes.

      - Encouraged teamwork with fellow account managers by sharing ways to work more efficiently and providing assistance with workload when needed.

      - Exceeded customer expectations by catching customer errors, utilizing personal judgment and proactive time management allowing us to beat schedule expectations.

      - Never hesitant to provide friendly and personable guidance by phone and/or e-mail to less technologically savvy customers when using company web-based software.

      - Took initiative to jump into a production role when necessary to keep an issue moving-sizing art, entering ad files into database, processing ad layouts, proofreading, editing.

      - Recognized frequently by thankful customers for going above and beyond to meet their needs.
    • Pre-Press Account Manager/Ad & Graphics Proofreader/Copy Editor/Assistant Ad Coordinator
      Cadmus Professional Communications, a Cenveo Company
      Ephrata, PA
      Jun 2006 - Jul 2009 (3 years 1 month)
      Reported to the Digital Services Team Leader. Managed 13 titles, coordinating with editors, designers, offshore and in-house personnel (composition and pre-press workflows), and copyedited manuscripts prior to typesetting. Also responsible for quality-checking all advertising for technical problems related to graphic design, requiring coordination with Digital Services personnel, designers, and print site personnel to correct design errors and ensure that ads met specs for print. Accountable for any ad printing errors as one of the last quality checks before press in an extremely high-volume workflow (40,000+ ads per year). Assisted and filled in for Ad Coordinator in assembly of advertising layout for journals and magazines, coordinated with Composition Account Managers, Journal Managers, ad team, and desktop publishing personnel in that function. Assisted in daily ongoing prioritization of work with Ad Coordinator.

      - Recognized by Digital Services Team Leader for exemplary accuracy and going above and beyond the required duties of the job to satisfy the customers' needs, including working any hours necessary to meet deadlines.

      - Participated in team strategy/brainstorming sessions focused on streamlining workflows for utmost efficiency.
    • Composition Team Proofreader
      Cadmus Professional Communications, a Cenveo company
      Ephrata, PA
      Aug 2004 - Jun 2006 (1 year 10 months)
      Reported to the Composition Team Leader and was responsible for proofreading and coordination of corrections and revisions to articles for trade journals while working within constantly changing deadlines and/or priorities. Worked with Composition Account Managers to resolve article-based customer issues and production questions related to style and supporting data.

      - Became key team member, depended upon to maximize daily quota of articles processed to meet customer expectations.

      - Selected as primary proofreader for the Elsevier medical journals Neuroscience and the Journal of Urology; also responsible for function demonstrations for visiting customers for these titles.
  • Industries
    • Advertising
  • Skills
    • Copywriting & Editing
    • Print Production
    • Research
  • Elsewhere on the Web
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  • On Coroflot
    @loremauger, member since 2016
    • Following 3
    • Followers 1
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