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Experience Design Director
Gaithersburg, MD
Aug 2020 - Present (4 years 4 months)
Spearheaded the design, successful launch, and rapid expansion of a Minimum Viable Product (MVP) for a Patient Support Program (PSP) in Spain, boosting new enrollments by 30% within 3 months and scaling to Germany and Switzerland in weeks.
• Created WCAG 2.1 Level AA compliant brand guidelines and an enterprise design system, establishing a consistent visual language and user interface that improved efficiency and reduced design and development time by 43%.
• Streamlined patient and healthcare team enrollment and consent process by over 50%, reducing bounce rates by 40% and increasing patient satisfaction scores by 25%.
• Championed the adoption of design systems within the organization, conducting outreach and coaching to secure buy-in from key stakeholders, resulting in an enterprise approach to design systems, better management of assets, and greater efficiency across the organization.
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Design Director, Owner
Dec 1998 - Present (26 years)
Direct company operations, leading marketing initiatives and client engagement. Develop Product, UX, UI Design, and Front-End Development, leading design and development of custom apps, websites and digital solutions.
Key Accomplishments:
• Led research and discovery for developing personas, co-creating with key leadership and informing UX/UI decisions for Legendary Pictures’ web-responsive website.
• Designed UX, UI, and prototype, tested by DIRECTV channel guide users.
• Created multi-year websites and social media campaigns, for Grammy Award winning recording artist, Stone Temple Pilots.
• Increased site traffic by 186% for Dishwalla, by generating UX, design, usability testing, and information architecture, for 2nd-4th generation websites.
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Design Director
Washington, DC
Oct 2018 - Jun 2020 (1 year 8 months)
Conceptualized, designed, and prototyped a proof of concept for a supply chain and enterprise management app to optimize program management, automate reporting, and intelligently forecast and mitigate issues in procurement, finance, production, and sustainment of a $100M+ product, securing $20M in funding.
• Led 15-member design team through the entire design lifecycle through ideation to the deployment of a cloud-based application that manages $1T, with 12+ functional teams, 8 international partners, and 25M+ lines of code.
• Built global design practice, establishing new capabilities in Product Design, Creative Direction, User Experience Design, Service Design, Content Strategy, Front-end Development, and User Research, increasing revenue 500%+.
• Established the Guidehouse Innovation Lab, promoting the development of cutting-edge, user-focused concepts by enabling cross-discipline collaboration, rapid prototyping, testing, and iteration, accelerating time to market by 30%, and expanding the company's consulting capabilities through technology and design projects.
• Conducted comprehensive testing and optimization, ensuring optimal performance and usability across multiple operating systems, including iOS, Android, and Windows.
• Led training and peer-mentoring programs for all incoming team members; developed and maintained a training program to reduce onboarding time for new hires by 50%.
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Creative Director
HZDG
Jan 2010 - Jun 2018 (8 years 5 months)
Created and standardized agency-wide approach to leveraging design systems for developing digital products and services. Established tools, processes and collaboration methods used for distributed design and development teams. Implemented best practices for inclusive design, web accessibility and testing.
Key Accomplishments:
• Led multi-disciplinary product teams through the user research, design, testing and deployment of custom web/mobile applications and responsive websites, serving clients such as Volkswagen, Hilton, Marriott, Pfizer, FDA, National Cancer Institute, National Science Foundation, CES, Disney, Strayer University, and Washington Redskins.
• Increased healthcare access for millions of Americans, helping lead user research, UX, and UI design efforts, for HealthCare.gov 2.0.
• Led cross-discipline teams through research and discovery, performed stakeholder and property manager interviews, built personas from data and analytics insights, established customer journeys, designed wireframes that were tested and validated with end users, and designed large responsive websites for leading commercial real estate clients.
• Directed the User Experience, User Interface Design and Front-End Development of organization-wide Intranets for thousands of employees at the National Science Foundation and National Cancer Institute.