Michael Sutherland

Management of 3-4 graphic designers within the Marketing Dept. of a global electronics and home-automation company; spanning commercial, enterprise, and residential markets.

Oversees art direction of graphic design team
• Manages team priorities, assignments, and project workflow
• Develops high-level direction for evolving Crestron brand identity
• Provides design tools/templates for team to execute new visuals
• Responsible for quality control of all vendor and publication submissions

Develops global trade show experience and design
• Designs booth walls, product placement, show banners, app/brochure walk-throughs, and digital communication surrounding the event
• Includes multi-million dollar expos, InfoComm, Lightfair, and Integrated Systems Europe

Acts as creative liaison across global offices
• Coordinates global distribution of collateral for regional markets – including Europe, Asia, Israel, and Latin America
• Implements and oversees brand alignment across other departments – including engineering, manufacturing, sales, training, facilities, and human resources

Lead designer on trade show, product line, and campaign launch collateral for commercial markets.

Developed holistic campaign and sub-branding for product launches
• Created logos and brand identity for emerging product lines
• Conceptualized key art and hero imagery to represent campaign launch
• Executed composite imagery to display in-situational product placement
• Designed editorial layout for brochures, magazines, advertising, and other literature
• Illustrated schematics, diagrams, and technical drawings

Designed trade show and event collateral
• Executed trade show design
• Prepared final mechanical files
• Coordinated delivery for vendor production

Multi-disciplined designer within a small creative agency requiring quick turnaround for consumer electronics accounts – including Nikon, Intel, and Canon.

Managed portfolio and promotional material for pitch presentations to prospective clients in the Dept. of New Business Development for a global advertising firm.

Assistant designer for a boutique agency that develops brand architecture for companies in sustainability markets.