Laetitia Montay

My name is Laetitia Montay. I am a freelance footwear designer based in Brooklyn, NY.
I am French but I have lived in many countries around the world. I have a great passion for shoes and I am fortunate to design all kind of shoes from Sportswear to casual and fashion for living.

My creative services include but are not limited to :

Market:

> Trend research, market, trade shows and consumer reports.

> Design presentation to different services.

> Line building, product briefing.

Design :
> Elaboration of seasonal themes and creative direction.

> Brainstorming, Quick sketches, book of ideas...

> Refinement and Presentation of drawing.

> Realistic Design renderings (Photoshop/Illustrator)

> Creation of mood boards and color stories(Pantone).

Technical :
> Full technical packages including multiple views, cross sections, measurements...

> selection of material and components.

> prototype and pattern revisions, follow-ups and liaison with factory.

Freelance Projects

Responsible for Wmns Cole haan Flx collection.

- Brought Innovation + style to the market.
- Attracted a younger consumer to the Cole Haan Brand
- Designed and developped the Wns Line (footwear, Outerwear, Bags ...)
- Established design Language / creative direction
- Co-authored new business plan and segmentation.
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Responsible of the Mens Sporting Design
Working accross lifestyle - casual - sportswear lines

Responsible for designing footwear for global Nike category
Concept and development / Trends Analyses / tech pack ...

Designed Footwear for the Activelife category.
With focus on the EU market.