Matt Turney

Brand New Intention, independent since 2006, is a blog and apparel company focusing on design, fashion, contemporary art, the urban vinyl toy movement, and street culture artists.

As a Professional Graphic Designer and Artist living near San Diego, CA. My Creative time is split between doing Design, Fine Art, and running a Blog/T-shirt Line. While attending Sunset High School in Beaverton, Oregon (just minutes away from the NIKE campus) I fell in love with Sneaker Aesthetics and the Art of the Graphic T-shirt. As a freelance artist I have enjoyed working with many great companies and individuals including Adidas, Andy Howell, Bob Haro, Burton Snowboards, Dave Kinsey, Grenade Gloves, Jeff Staple, Shepard Fairey, Soup Graphix, Reebok, Rob Dyrdek, Shirts & Skins, and Toolshed Sports to name a few.

At Sambreel I work in the Research and Development Department. I work on various projects designing Branding, Web Ads for A/B Testing, User Interface designs, and Illustrations for new web products that we develop.

At Barona, I get the chance to work with a great team on a large variety of casino related designs including: event logos, in house signage, direct mail, apparel, as well as billboards.

Personally, I seem to have found a niché in this profession doing extremely intricate and fun looking event logos. I love doing them, and the response of our guests seem favorable.

Some of the other things you may find me doing include design direction for our production artists and freelancers, or representing and delivering news from the marketing department at staff communication meetings.

Art direction for Basketball related advertisements, catalogs, logos, and private label programs, and the overall brand image of the Shirts & Skins basketball. Responsible for developing, creating, and maintaining a library of artwork for the custom Basketball uniform and Basketball t-shirt programs.

Responsible for art direction of branding, advertising, and visual appeal of Nema mountain bike apparel and Toolshed Sports. I Worked closely with the marketing department to develop a solid and unified campaign for the 2004 and start of the 2005 season. I also was involved in garment, accessory, and trim design, as well as website conceptualization, and ad buying.

Toolshed projects included work for: NBA, NFL, MLB, Motocross, and assorted other teams and companies

Designed and Illustrated fashion forward T-shirt graphics for apparel trend forecasting company Worth Global Style Network