Joe Tuzzolino

Clients: MOBIUS/Pegasus Models, Rock Candy, Full Circle Distribution, Ogres Den, etc.
Designed and delivered packaging assets across toy, collectible, and novelty lines. Led packaging refresh projects that improved shelf presence and boosted sell-through in key accounts. Directed full campaign design including logos, packaging, signage, digital ads, and promotional displays. Recent projects (2021–2024) include packaging strategy for boutique releases and licensing-based product lines. Established long-term relationships with clients through consistent, on-time, on-brand results.

Managed visual branding across 100+ global product lines; reduced packaging revision rounds by 40%. Art directed the award-winning SCANDAL product line, including packaging, campaign creative, and photoshoots—recognized by Red Dot and IF Design Awards. Managed freelance teams, coordinated with vendors, and collaborated 1:1 with executive leadership to deliver consistent brand messaging. Designed booth graphics and signage for 20+ trade shows; improved buyer engagement by 30% year-over-year.

Produced packaging for WWE and MXS product lines for national distribution, adhering to strict retail and licensor standards. Created visual branding for new IPs including AE WW2 and Book of Fragments, accelerating market entry and early traction. Conducted competitor analysis to inform packaging structure and artwork aligned with market trends.

Directed packaging design for global IPs: Teenage Mutant Ninja Turtles, Terminator, and Dinosaur King. Managed multiple cross-functional stakeholders including marketing, PD, vendors, and licensors. Delivered multiple packaging SKUs annually under tight deadlines, ensuring brand consistency and retail readiness. Played a critical role in aligning packaging aesthetics with collector expectations and retail requirements, contributing to increased product placement in big box stores.