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Specializing in Experiential Marketing, Events and Exhibit D...
Los Angeles, CA
Los Angeles, CA
Every brand has a story, and I use design to help tell it. SUMMARY A hands-on creative leader specializing in experiential marketing and creative strategy. Strength in relationship building and working with a diverse team of senior and junior employees. Skilled in marketing strategy and designing the physical, virtual, and visual experiences for luxury and mass market brands. Patron of museums and galleries worldwide and able to provide best practices in visual storytelling and space planning. AREAS OF EXPERTISE • Creating physical experiences that reflect a brand’s personality and connects with audiences. • Ability to distill information and develop opportunities to meet sales and marketing objectives. • Practiced at presenting to and hosting existing and potential clients in-office or at events. • Providing creative direction for projects with budgets under $250,000 to $40+ million. • Computational design and digital fabrication
2017 Genesis Open
Hyundai at the Los Angeles Auto Show
Toyota at the International CES
Providing marketing strategy, brand communications and hands-on design for independent companies and agencies. Projects include integrated campaigns and content creation for online and retail brands. Clients range from global automotive brands to start-ups in the cannabis industry.
As Creative Director for the Hyundai account, my role included supervising a team of 3D and 2D designers, working alongside account and production teams, traveling to facilities and events around the country, and participating in weekly operations meetings with clients.
Managed the successful launch of Hyundai’s new auto show exhibition program in Fall 2015. Following the Hyundai launch, the team delivered an exhibition program for the new Genesis luxury brand in January 2016. Most recently oversaw the Genesis golf program for PGA events.
Supported Czarnowski’s corporate marketing activities by appearing in company videos, giving interviews to media about our design process and supporting business development efforts at shows and events.
As Associate Creative Director (ACD) for the Toyota account, I managed experiential projects around the country. Key duties included the overall design, architectural elements, brand activations and graphic media for USA auto shows and annual National Dealer Meeting.
Following one season as ACD, I was transitioned to Creative Director for Scion and tasked with bringing their new lifestyle-driven marketing campaign to life. In this role, I developed the overall show plans, designed new architectural elements, and managed a team of graphic and media designers. One highlight was the global launch of two new vehicles in NYC with a custom booth design and new digital media to support the unveiling.
Led an independent creative agency that provided multidisciplinary support to larger agencies. Typical areas of support included research, strategy, brand and marketing management, design concepts, and working with vendors. Projects included consumer electronics product launches, beverage sampling tours, and launching an e-commerce subscription brand.
Responsible for the design, development and production of branded environments across Westfield’s nationwide portfolio of properties. Project highlights include build-outs and displays for automotive and consumer electronic brands, commercial banking firms, and food and beverage pop ups.
Lead designer under guidance of studio principle for residential, commercial and hospitality architecture projects. This included research, site documentation, 3d modeling and rendering, model making, and client presentations. Project highlights include a residential project in Costa Rica that was highlighted in the media for its architectural design and use of sustainable materials.