Ernesto Rodriguez
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About
I am a design professional possessing numerous years of experience as a Visual Designer (10+years) and a Marketing Manager (5+years).
My web design skills range from experience in Dreamweaver, Flash, Wordpress, HTML [5], and CSS. I have also worked with JavaScript and JQuery. Moreover, I have attained expert knowledge of Adobe CC which I incorporate in my UI/UX designs. Furthermore I possess advanced knowledge of design fundamentals, color, typography, visual hierarchy, and information design.
Over the last 5 years as a marketing Assistant Manager and specialist, I have built superior marketing strategies; measured and reported several digital marketing campaign performances; and created optimized landing pages (by utilizing Constant Contact and Instapage).
Through my experience at various advertising agencies, I developed digital branding campaigns for clients such as Kroger, ISI, and Christus Home Health. I am relentless in my pursuit to capture the essence, attitude, and vision of my clients. I am very proud of include many of my other past projects which include magazine publishing and corporate brand design evolution. -
Education
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BA Graphic DesignUTPA1992 - 1996
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Experience
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(Freelance) Graphic DesignerRevelAustin, TXFeb 2008 - Present (18 years 5 months)Revel Ad Agency is an ongoing freelance graphic design and development shop that helps clients establish their brand using the full Adobe CC, HTML 5/CSS 3, JavaScript and other tools such as WordPress, Joomla/Drupal and UX/UI strategies on Mac platform. Revel is responsible for hundreds of ad campaigns in multiple cities around The US.
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ContractAug 2016 - Aug 2017 (1 year)Develop UX/UI for websites/applications (B2B builds and launches). Supported facial recognition devices directed at clients such as Coca-Cola and Ford. This was done primarily using Adobe CC, HTML 5/CSS 3 and UX/UI Principles on Mac platform. About 1/3 of designs were optimized for print.
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Media Developer ContractMindful 8May 2016 - Aug 2016 (3 months)My obligations included but were not limited to UX/UI web and app design (using Axure, Wordpress,
HTML, CSS, Javascript). I would create and update templates and develop media ad campaigns
using the complete Adobe CC suite for clients’ Twitter, Instagram, and Facebook accounts.
Other duties included creating and implementing e-mail campaigns using mail chimp and the
Adobe CC Suite, while also helping to set up and execute photography shoots and video editing. -
Contract Marketing Manager/DesignerAug 2015 - Dec 2015 (4 months)While overseeing 5+ employees and assisting the marketing manager, my duties included but
were not limited to Joomla site update and design implementation using HTML, CSS and having
to have an understanding of Javascript, shooting and editing video, creating landing pages in
Instapage, setting up contact lists and analyzing results in Constant Contact, and be the all around
graphic designer for the entire company (using all Adobe CC Programs). -
Marketing/Graphic DesignerCedar Park, TXAug 2014 - Aug 2015 (1 year)While a marketing specialist a Corvalent my duties included but were not limited to responsive
web design and development to ensure cross browser compatibility, Wordpress template design
and building using HTML, CSS, and Javascript, producing e-mail campaigns coordinating and setting
up trade shows, and primary graphic designer for the company. -
Mac ExpertAustin, TXMay 2010 - Apr 2013 (2 years 11 months)While at Apple my duties included B2B/B2C sales and development training & team building, to
build team presentations and designed team training material. -
Creative Director/Graphic DesignerGrant Harrison AdvertisingHouston, TXFeb 2008 - Feb 2009 (1 year)As Creative Director I would meet with clients and oversee 10+ employees to help build and develop
our client’s brands to include web design (using Dreamweaver, Flash, HTML, CSS, Javascript),
logo and ad campaigns using the full adobe suite, and set up photoshoots. I was also in charge of
meeting with vendors and negotiating purchases. -
Publisher/Graphic DesignerM MagazineMcAllen, TXFeb 2004 - Mar 2007 (3 years 1 month)While overseeing up to 15 employees, my duties included but were not limited to magazine
pre-press set up, vendor negotiations, and magazine design using Photoshop, Illustrator, and
Indesign. Other duties included web development coordination and design using (Flash, Dreamweaver,
HTML, CSS), photoshoot coordination, and sales team management. -
Fire Support SpecialistNational GuardSep 1992 - Apr 1997 (4 years 7 months)While in the Army/National Guard I achieved the rank of Private First Class through meritorious
service in the 1st Cavalry Unit detached out of Fort Hood. I led troops on multiple training exercises
to victorious outcome, and aided the company commander as a driver on several occasions.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@ErnestoARodriguez, member since 2016
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Following 13
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Followers 5
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