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Independent Design Consultant

Martin Davis-Skjøth

Aarhus, Denmark
Available Now
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  • About
  • About

    ¤ Innovative design creativity while developing a desired style, high performance, and brand recognition

    ¤ Global experience spanning USA, EU, and Asia Pacific markets reinforces intuitive trend analysis and vision

    ¤ Team leader able to collaborate with other designers while achieving and coordinating with corporate goals

  • Education
    • BA Hons Fashion
      Kingston University
      1991 - 1994
      Sponsors of the degree course include: Baird Wear (UK), Bernstock & Speirs (UK), Burberry (UK), Courtaulds (UK), Dewhirst (UK), Limonta (Italy), Marks & Spencer (UK), Medico (Germany), Mulberry (UK), Swiss Eveningwear (Switzerland).
    • BTEC National Diploma: Fashion Design Fashion/Apparel Design
      Epsom School of Fashion, Art and Design
      1989 - 1991
      Nominated for the Royal Society of Arts Bursary.
    • Foundation Course in Art and Design Fashion/Apparel Design
      Kingston University
      1988 - 1989
  • Experience
    • Lead Designer
      SHAPING NEW TOMORROW
      Aarhus, Denmark
      Dec 2022 - Present (2 years 6 months)
      Lead Responsibility for the design and development process with a focus on creating the perfect men's wardrobe and challenge the conventional menswear market. Designed hybrid solutions with innovative sustainable materials fused with classic menswear.
    • Independent Design Consultant
      Kreativ360
      Aarhus, Denmark
      Aug 2020 - Present (4 years 10 months)
      KREATIV360 design portfolio spans Outerwear, Sports and High-Functional Design, Fashion Design, Kidswear, Textile design, Colors & Trend Forecasts, Accessories, Footwear, CLO 3D Design, Graphic Design & Branding, Tech Packs, Delouge & Tailoring Expertise,
    • Creative Consultant
      KREATIV360
      Aarhus, Denmark
      Aug 2020 - Present (4 years 10 months)
      Freelance Consultancy executing tailormade contractual design work for global clients. With a 360 degrees overview from the concept, trends and design fase through to the final product spanning apparel, accessories, graphics, trends & footwear.
    • Lead Designer of Sport at Hummel
      Hummel
      Aarhus, Denmark
      Jun 2015 - Present (10 years)
      Lead Designer for team sport, sport retail and lifestyle sport - representing the global sports consumer on and off the pitch
      • Leading the design division into global growth applying the most cutting edge design, materials and trim innovation
      • Created specialized and personal design solutions for football teams across Europe including national teams
      • Drove engineered material innovation and high performance apparel creating lightweight game day gear
      • Build an off-pitch conceptual approach blending function and lifestyle in a refined a modern way.
      • Designed opening price point sports retail apparel, which bridged the gap between athlete and spectator.
    • Lead Fashion Tutor
      Risskov Efterskole & ESAA College
      Aarhus, Denmark
      Mar 2021 - Nov 2021 (8 months)
      Responsibility included teaching creative idea developments, collection building and garment construction with a focus on how to progress from a concept into a finished product. In collaboration with my colleague we initiated an introduction into different types of disciplines over the course of a year ensuring diversity and an
      understanding materials, sewing techniques, drawing skills and textile printing culminating in finished garments and a fashion show.Responsibility included teaching creative idea developments, collection building and garment construction with a focus on how to progress from a concept into a finished product. In collaboration with my colleague we initiated an introduction into different types of disciplines over the course of a year ensuring diversity and an understanding materials, sewing techniques, drawing skills and textile printing culminating in finished garments and a fashion show.
    • Head of Design
      Confluence Outdoor / Bomber Gear
      Greenville, SC
      May 2013 - Jun 2015 (2 years 1 month)
      Creative direction for Men’s, Women’s and Youth Whitewater Sport and SUP Lifestyle for the USA, EU and Asia Pacific performance and lifestyle apparel market
      • Lead the company’s apparel line with continued growth of 300+% p.a.
      • Building innovative high performance lines to anticipate the next generation of whitewater kayakers.
      • Blend trend experience with innovative aesthetics and silhouettes without compromising 100% WP standards.
      • Supervise the in-house design lab in the process of pattern and proto-type creation.
    • Design Manager
      Under Armour
      Baltimore, MD
      Oct 2010 - May 2013 (2 years 7 months)
      Senior accountability for Men’s inline Sport, Lifestyle, and SMU for the USA and EU Performance and Lifestyle Apparel market
      • Directed the company’s most important category encompassing 45% of total business revenue.
      • Established strong design direction based on market and trend research.
      • Ensured feasibility of design execution in alignment with price tiering for both USA and global markets.
      • Worked with Men’s Training team to ensure that product diversity and relevance aligned with business objectives.
    • Head of Sport
      WGSN EMAP
      London, United Kingdom
      Mar 2008 - Sep 2010 (2 years 6 months)
      Active Wear Youth Street and Sport Trend Analysis for the Global Performance and Lifestyle Product and Apparel markets
      • Managed and directed the in-house trend analysts in creating seasonal active wear trend directions in alignment with macro trends established by Think Tank.
      • Analyzed and envisioned trends including material innovation, silhouette, graphic, and apparel directions.
      • Directed Trendtracks, which was created in collaboration with regional offices in Hong Kong, New York, and Los Angeles.
      • Supervised freelance agents in Vancouver, London, Biarritz, Sydney, Bern, and Tokyo.
    • Senior Designer
      Reebok
      Canton, MA
      Jan 2000 - Nov 2007 (7 years 10 months)
      Men’s Lifestyle and Skate for the Global Apparel market
      • Built strong conceptual, global directions based on design innovation and cultural change expressing the unconscious needs of today’s mindful consumer.
      • Incorporated alternative and sustainable resources for fabrics in response to the global awareness.

      Men’s Outerwear for Europe and Russia markets
      • Designed market-relevant outerwear satisfying needs in multiple countries simultaneously.
      • Fulfilled consumer awareness within the specific markets while driving innovation and functionality.
      • United distinctive multipurpose details in a diverse individual product category thereby creating a cohesive story while allowing each jacket to be an exclusive item.

      Men’s inline Sport, Lifestyle, and SMU for the whole USA Apparel market from mid-tier price points to department stores
      • Researched the USA and global apparel market, driving concepts, materials, and trims to achieve innovation in mid-tier markets.
      • Designed segmented product lines for department stores elevating brand perception.
      • Launched the Men’s Lifestyle collection and grew line to a $1,000,000 business while simultaneously designing the Core & Core+ lines. Total gross sales were 40% of the entire apparel volume.

    • Product Design II
      Nike
      Hong Kong, Hong Kong
      Mar 1997 - Dec 1999 (2 years 9 months)
      Kids Boy’s and Little Boy’s spanning all Asia Pacific countries for Spring/Summer 2000 to 2001
      • Handled a variety of design responsibilities including conducting and analyzing market research and sourcing fabric and trim through suppliers.
      • Aligned market and silhouette trends with fabric and trim trends for the seasonal direction presentation.
      • Prepared and presented the first design reviews introducing lines to management and relevant countries.

      Soccer and Basketball Training, Team, and Promotion for Men, Women and Kids in the Asia Pacific region
      • Managed and adapted designs from the Global Soccer and Basketball lines making them relevant for the Asia Pacific region.
      • Designed promotional products for the regional soccer and basketball teams that kept with global design direction while satisfying the teams’ needs.
  • Awards

    Polartec APEX Awards

    Best New Gear Awards

  • Industries
    • Apparel
    • Materials
    • Outdoor Equipment
    • Sporting Goods
    • Education
  • Skills
    • Apparel
    • Creative Direction
    • Design Management
    • Design Research
    • Education
    • Fashion Design
    • Graphic Design
    • Illustration
    • Illustrator
    • Trend Research
  • Elsewhere on the Web
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  • On Coroflot
    @MDS2014, member since 2014
    • Following 9
    • Followers 11
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