Hugo A. Plazas

B.I.D., S.E.G.D.
A founder of Morphosis Canada, Hugo brings a diverse range of experience to in-store environments, store fixture design, signage and wayfinding, where he has worked for the last 9 years.

He has recently worked on wayfinding programs for three Ukrainian Airports (Kiev, Lviv and Donetsk) under the direction of Path-Plan Consulting in Singapore.

For over 125 years, Gorrie has been working with top brands and retailers to help drive sales and consumer awareness at retail. Gorrie designs+builds retail environments, displays that engage, educate and enrich customers.

Specialties
Gorrie Marketing specializes in below the line merchandising, display, promotion, retail environments, digital media and back end web connections servicing custom programs.

Key Projects:

• Hertz Streamline Off Airport Locations
• OXFORD In-Mall Digital Media Services. Envisioned Mall of the future
• Rexall Store Designs
• RIM. Blackberry Expert Centers (India, Indonesia)
• RIM. Blackberry Merchandising Displays
• Indigo General merchandise -Shop in Shop-
• Luxottica Showroom Design
• SONY Merchandising Displays
• President's Choice Financial Concepts

For over 30 years, Array Marketing Group has been the premier provider of in-store marketing services for the world’s leading retailers and brand manufacturers. Array delivers innovation in retail merchandising, POP displays, open service systems, retail fixtures, and store environments.

• Responsible for developing ideas, generating conceptual presentations, intricate technical drawings and specifications for prototyping and production.

• Researched assignments to better understand brands and consumer behavior as it relates to the design request. Primary market(s), demographic, application, purchase habits/expectations, brand image / business strategies.

• Participated in the entire design process and production. Worked closely with the creative director, account executives, project managers, in-house model makers, production team, and outside vendors.

• Project coordination experience including client communication, concept development presentations, material sourcing, and sign off prototypes.

• Collaborated with associates on the development and execution of design/engineering solutions to ensure design intent is maintained through the final phases of production.

• Lent support and guidance to Junior and Intermediate Designers.

• Excellent Solidworks® knowledge in sheet metal components, welding features, toolbox, surfacing, complex assemblies, motion study, molding, and rendering tools.

Some highly reputable projects are:

- Swarovski-Chamilia merchandising program and in-store environments (U.S.A and Global Program)
- London Drugs® Cosmetic Section (Vancouver, Canada)
- Duane Reade® Look Boutique (New York, U.S.A)
- CVS® (All U.S.A)
- L'Oreal Professionnel® Salon Centric (All U.S.A)
- Sephora® and ULTA Cosmetics® open sell systems for Urban Decay, Too Faced, Lancôme, Elizabeth Arden, L'Oreal, amongst other brands. (U.S.A and Europe)
- Shoppers Drug Mart® and Murale® (Toronto, Canada)
- Bose®

Entro Communications is an award-winning industry leader in ‘environmental graphic design’; planning, designing, and implementing wayfinding strategies, signage programs and other forms of visual communication in the built environment. With the experience and expertise to manage all aspects of environmental graphic design projects, Entro is truly international, with clients in Canada, Europe, the Caribbean, Asia, the Middle East and the United States.

• Handled Design ideas
• Produced conceptual presentations
• Developed technical drawings and specifications
• Created message schedules using FileMaker PRO®
• Made site measurements / surveys, punch lists and inspections.

• Key Projects:
- Toronto Pearson International Airport (Toronto, Canada)
- World Trade Center (Freedom Tower NY), (New York, U.S.A)
- The Arizona Cardinals Stadium (Glendale, AZ U.S.A)
- Norman Manley International Airport (Kingston, Jamaica)
- St. Joseph’s Hospital (London, ON. Canada)
- Rogers Centre (Toronto, Canada)
- Detroit Institute of Arts (Detroit, U.S.A)
- The Avenues Mall of Kuwait (Kuwait City, Kuwait)
- Qatar National Convention Center (Doha, Qatar)
- Ministry of the Attorney General (Ontario, Canada)

Merchandising Design

INCELT S.A., is a Colombian leading company in the field of electric and electronic products such as household appliances and electric in-vehicle systems; with more than 25 years of experience in Central and South American markets and more specifically in the Andean Pact which is being formed by Colombia, Venezuela, Ecuador, Peru & Bolivia.

• Redesigned and innovated new concepts of the Shimasu® blenders with the purpose of substituting existing models produced by Incelt S.A. (In the household appliances field products are commercialized under the brand Shimasu®, which is widely known in the Andean Pact)

• Brainstormed creative ideas of eighty conceptual sketches of blenders and chose the best combination of them in nine final proposals. Prototyped these final concepts for presentation.