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Designer
Heather Lee Allen
Brooklyn, NY
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About
I'm a Product Designer, Packaging Designer and Illustrator who has enjoyed working in the licensing industry since 2002. After getting my start at Sanrio (the Hello Kitty company) I realised my talent and love for working with licensed character art. I’ve created countless style guides, graphics, and repeat patterns and designed a vast array of products—from bank checks to toothbrushes to backpacks to literally thousands of footwear styles. I get the greatest thrill from spotting my designs on store shelves or even right on someone’s feet!
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Education
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BA visual communicationCSULB
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Experience
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Freelance Consumer Product DesignerNaavi EnterpriseAug 2014 - Present (9 years 7 months)• Design Sanrio licensed character products including bags, backpacks, and Back-To-School items
• Create original artwork, logos, branding, and repeat patterns
• Design and prepare packaging, labels, and hangtags
• Prepare artwork and technical packages for product development
• Conduct ongoing trend research -
Senior Footwear DesignerNew York, NYFeb 2009 - May 2016 (7 years 3 months)• Designed and developed licensed character footwear for various brands including Hello Kitty, Lisa Frank, My Little Pony, Yo Gabba Gabba and Paul Frank.
• Designed and developed footwear for fashion brands such as Sugar, Garanimals, Faded Glory, and London Fog.
• Communicated and executed technical packages to overseas development teams.
• Designed original Hello Kitty style guides and repeat patterns.
• Designed product packaging.
• Conducted trend research and create trend boards.
• Traveled domestically and internationally for trend research. -
Consumer Product DesignerNew York, NYNov 2005 - Feb 2009 (3 years 3 months)• Designed generic and licensed character products including footwear, bags and backpacks, socks, stationery, and novelty items for brands such as Hello Kitty, Mr. Men Little Miss, Yo Gabba Gabba, My Little Pony, Care Bears, Thomas the Tank Engine and Strawberry Shortcake.
• Communicated and executed technical packages to overseas development teams.
• Designed and created original Hello Kitty style guides and repeat patterns.
• Conducted trend research and created trend boards. -
Childrenswear DesignerLeeward InternationalNew York, NYSep 2006 - Oct 2008 (2 years 1 month)• Designed licensed character sleepwear, sportswear and intimate apparel.
• Designed and created original artwork and repeat patterns. -
Consumer Product DesignerTorrance, CAJul 2003 - Oct 2005 (2 years 3 months)• Designed licensed character Hello Kitty products.
• Created style guides for Hello Kitty and other licensed Sanrio characters.
• Conducted trend research and created trend boards.
• Attended trade shows.
• Collaborated with Fender guitars on the design of the first Hello Kitty Stratocaster and Badtz-Maru Bronco bass guitars.
• Designed the graphics for the first Hello Kitty acoustic Fender guitars.
• Designed the cover of License Magazine May 2004 (special lenticular 3D cover for Hello Kitty’s 30th Anniversary).
• Designed the first Hello Kitty bank checks for ClarkeAmerican.
• Designed the first Hello Kitty Mastercard credit/debit card.
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Awards
November 2013: Featured designer on the Coroflot Blog, The Compass
Sanrio Licensee of the Year, 2010 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@heatherleeallen, member since 2007
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Following 28
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Followers 88
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