Sep 2017 - Present (3 years 8 months)
Lead sales team and daily operations, maximizing sales, modeling exceptional customer service, and serving as brand ambassador. Recruit, hire, train, and empower store associates to achieve sales, service, and development goals. Bring design expertise to visual merchandising and displays, marketing and communications, and advising ecom team on website UI/UX. Analyze buying data with merchandise planner to position assortment for maximum profitability. Serve as liaison to country and global headquarters to deliver company’s overall strategic goals.
Product/Graphic/Visual Designer (Retail)
Oct 2014 - Present (6 years 7 months)
Bring the Museum collection to life by leading the planning and design of product and creative assets for Retail. Serve as creative lead on retail, brand, curatorial, and cross-departmental collaborations. Spearhead the product development process from ideation to commercialization—
envisioning concepts; prototyping and presentation; designing artwork, illustration, typography, and packaging; directing and overseeing production; visual merchandising and marketing.
• Collaborate with curatorial, marketing, and retail teams in the creation of museum collection product including jewelry, textiles, accessories, decor, children’s items, books, print, and stationery.
• Create new internal and external collaborations and identify growth opportunities for product design and retail.
• Forecast and share current and burgeoning design trends in the market, as well as the museum and retail industries.
• Bring expertise in exhibition and environmental design to the visual merchandising strategy of the stores, including graphics, signage, and display on the floors.
• Partner with brand and marketing colleagues to ensure continuity of the Museum brand in Retail. Share marketing expertise with the retail team in the commercialization and market launch of products. Direct and create digital assets for email and web promotion.
• Manage manufacturers and vendors, providing creative and technical direction on product specifications, proofing, and production approval. Work with Purchasing team to evaluate and expand vendor capabilities. Offer creative cost effective solutions. Remain current on technological advances in product manufacturing.
• As an appointed member of the Director's Strategic Planning Team, collaborate with colleagues to pioneer creative strategies to attract new audiences/consumers and to persuade, influence, and advance innovations in product design and museum retail.
Graphic Designer (Marketing / Creative and Interactive Media)
Feb 2012 - Oct 2014 (2 years 8 months)
Conceptualized, designed, and produced print materials and digital assets for museum-wide marketing and advertising campaigns and projects. Projects included promoting exhibitions, film and concerts, education, community programs, events, fundraising, and the Museum brand in general.
Served as project/account manager, designer, and production coordinator for a large volume of projects managed by in-house agency. Worked collaboratively on each project with clients, art directors, marketing strategists, copywriters, as well as digital and web producers.
Assist with art direction for photography, video, digital, web, mobile, and other assets.
Maintained and evolved the Museum's brand and upheld standards of excellence. Produced several award-winning designs, recognized by the New England Museum Association.
Graphic Designer (Exhibitions and Design)
Jan 2007 - Mar 2012 (5 years 2 months)
Collaborated with curators, project managers, and architects to conceptualize, design, and produce graphics for exhibition design. Worked closely with carpenters, fabricators, conservators, utility, electricians, and preparators on production and installation. Served as project manager for installations and traffic coordinator for design projects.
Designed, produced, and installed graphics for the Art of the Americas Wing, consisting of 53 galleries and over 5,000 works of art. http://www.mfa.org/americas-wing/
Designed, produced, and installed graphics for the new Linde Family Wing for Contemporary Art featuring revamped galleries and social spaces in the I.M. Pei-designed building. http://www.mfa.org/exhibitions/linde-family-wing-contemporary-art
Designed exhibition graphics for exhibitions and installations, including: Cafe and Cabaret: Toulouse-Lautrec's Paris, Millet and Rural France, Romantic Interludes, An Unspoken Dialogue with Japanese Tea, Embroideries of Colonial Boston, Flowers and Festivals in Japanese Art, Under the Skin: Tattoos in Japanese Art, Monet/Licthenstein: Rouen Cathedral; Heaven and Hell in Buddhist Art, among others. http://www.mfa.org/exhibitions
Responsible for the revamp and implementation of museum-wide wayfinding and signage system. Served as point person for colors and materials and created an extensive colors and materials design resource library.
Freelance Graphic Designer
Aug 2009 - Feb 2012 (2 years 6 months)
Awarded graphic designer for PLATFORM exhibition series identity.
PLATFORM 1: http://www.decordova.org/art/exhibitions/current/platform1.html
PLATFORM 2: http://decordova.org/art/exhibitions/current/hongisto.html
PLATFORM 3: http://www.decordova.org/sites/default/files/F/Final%20PLATFORM%203%20brochure.pdf
PLATFORM 4: http://decordova.ohodev.com/art/exhibition/platform-4-type-barrier
PLATFORM 5: http://www.decordova.org/art/exhibition/platform-5-bartow-metzgar-stratimentation-investigations-metamorphic-landscape
PLATFORM 6: http://www.decordova.org/art/exhibition/platform-6-barbara-gallucci-utopiary-terrace
PLATFORM 7: http://www.decordova.org/sites/default/files/P/PLATFORM7web.pdf
PLATFORM 8: http://www.decordova.org/sites/default/files/P/PLATFORM8web.pdf
PLATFORM 9: http://www.decordova.org/art/exhibition/platform-9-jedediah-caesar
PLATFORM 10: http://www.decordova.org/sites/default/files/P/PLATFORM10forweb.pdf
PLATFORM 11: http://www.decordova.org/sites/default/files/P/PLATFORM11_for_web.pdf
PLATFORM 12: http://www.decordova.org/art/exhibition/platform-12-aaron-stephan
PLATFORM 13: http://www.decordova.org/sites/default/files/PLATFORM13_forweb.pdf
PLATFORM 14: https://www.decordova.org/sites/default/files/PLATFORM14_forweb.pdf
PLATFORM 17: https://www.decordova.org/sites/default/files/PLATFORM%2017%20Cardon%20Final%20Web.pdf
Campaign Coordinator (Development/External Relations)
Feb 2005 - Jan 2007 (1 year 11 months)
Planned and executed events and programs for donors and prospects for the $500M Building the New MFA Campaign. Designed and produced a wide array of event invitations and collateral. Coordinated print and event vendors. Instituted new strategies and programs for donor/prospect engagement.
Cambridge Health Alliance
Aug 1998 - Oct 2004 (6 years 2 months)
Director of Development Operations
Oversaw operations, staff, and budgets. Art directed marketing collateral and wrote copy for all channels. Worked with leadership team on strategic planning and identifying key funding priorities.
Developed concepts for design and wrote content for funding proposals and annual appeals. Fundraised for capital and endowment projects. Researched and produced grant proposals.
Program Coordinator of Women's Health
Collaborated with hospital administration, staff, government and community organizations to open
and promote a new multidisciplinary Women’s Health Center. Worked with marketing consultants
and staff to produce promotional materials. Participated in Quality Improvement and Access projects.
Public Affairs and Information / Marketing and PR
Planned Parenthood League of MA
Sep 1995 - Aug 1998 (2 years 11 months)
Public Affairs Associate & Volunteer Coordinator
Coordinated community organizing and engagement initiatives. Assisted with lobbying and grassroots advocacy projects. Wrote legislative alerts, testimonies, calls-to-action, newsletters, and web content.
Public Information and Marketing Assistant
Researched, wrote, and produced informational materials. Assisted with writing press releases, annual reports, and web content. Organized press conferences and created database of media contacts.