Fernando Medina

Translate brand strategy and consumer insights into impactful brand experiences. Create iconic brand assets, packaging, product designs, and digital experiences for multiple KC brands. Develop design briefs, define strategy, brand guidelines, art direct, production shoots, manage budget, timelines, stakeholders and agency roster for various projects. Work with XF teams to influence and align key stakeholders, apply design thinking and provide POV on all brand touch points.

Fernando Creative is an award-wining graphic design and illustration studio committed to helping individuals and companies increase their visibility in their target markets by creating eye-catching artwork. Every client, big or small, I strive to create the most insightful, well crafted, impact full and uncompromising work that I can. So, no matter if you are a band creating your first album, looking for a children's book illustrator, or in need of a logo design- rest assured that I will treat your project with the utmost importance.

Lead creative for rebranding of Secureline, Crawford, and other Lehigh Brands. I worked together with a dynamic team to rebrand longstanding brands by modernizing the product packaging, promotional material, signage, and more. I also contributed in developing packaging for new product innovations. Graphic designer for Lehigh brands. Tasks included logo design, packaging, signage, print material, web graphics, promotional ads, and more.

- CD designer, Create original designs for cd/dvd packaging including booklets, posters, page layouts, business cards, discs and wallets. Custom graphic designs include logos, illustrations, and photo retouching.
- As the lead creative I independently manage and oversee design projects from initial concept development, working closely with clients (musicians, directors, etc.) to final pre-press coordination.
- Daily tasks include contacting clients to discuss their projects, making various revisions to multiple design job's, daily meetings with the Creative Director, prepping and uploading completed files and coordinating designs with the production department.

- Directed art implementation and design for multiple departments (restaurant, brewery, café, retail, and entertainment). Print designs included posters, t-shirts, logos, magazine ads, billboards, murals, exhibits, signage, and illustrations.
- Worked directly with CEO to develop creative ad campaigns and strategic art implementation. I helped develop the corporate identity of each department.

Brick Logik 2023:
– Refined logo & ad campaign to lift engagement
Hard Rock Hotel, PLAY Bar 2020:
– New logo & custom illustrations to elevate brand
Loiza Dark Chocolate, 2010-2020:
– Upgraded packaging design led to sales growth
Farmers Insurance, 2015:
– Designed high-impact marketing assets, POP, & trade shows graphics, boosting brand visibility
McDonald’s Corp. 2012:
– New corporate identity enhanced global branding
Universal Music, 2011:
– Designed album packaging and marketing assets for global music artist launch
America’s Brewing Co. 2010:
– Designed iconic craft beer labels, packaging, & brand assets to win in competitive market
Kanan Fashions, 2003-2010:
– Created textile patterns, apparel graphics, illustrations, and ads to drive product sales
Recitable Publishing Co. 2004-05:
– Illustrated & designed multiple children’s educational books to enrich learning